Decisions and analytical questions
A clear decision and its audience give an analysis a useful purpose.
Andre's team gets a 30-page report on customer complaints, packed with charts, counts and quotes. After reading it, nobody knows what to change. What would make a report like this help them pick their next move?
3 minutes. No sign-up needed.
What you'll learn4 ideas
- A decision is a choice between real options that someone must pick from, like keeping phone lines open until 8 p.m. or closing at 5 p.m.
- A useful report puts the available options side by side, and more pages don't mean more help.
- The decision-making audience is whoever has the power to make the choice, because asking for or building the report doesn't by itself make someone that audience.
- Choosing to keep the current way after comparing options is still a decision, even when nothing changes.