Name the product customers actually buy - Startup Marketing | Zoonk

Name the product customers actually buy - Startup Marketing | Zoonk

Name the product customers actually buy

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A tight split scene: on the left, a startup team points to feature sticky notes labeled “AI matching,” “dashboards,” and “integrations”; on the right, a customer points to a messy calendar labeled “Scheduling problem?” with a speech bubble “Can this solve it?”

Customers buy the solved problem

A team often says, “Our product is AI matching, dashboards, and integrations.” A customer usually says, “Can this solve my scheduling, hiring, billing, or reporting problem?”