Use what you learned in the previous lesson to solve real-world problems.

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Use “market” as a practical startup term: the reachable group with a painful need, a buying path, and alternatives. You’ll compare market, category, and audience without diving into full segmentation work.

Use what you learned in the previous lesson to solve real-world problems.

Rank traction signals by how close they are to real demand. You’ll compare weak signals like likes and waitlists with stronger signals like paid pilots, repeat usage, revenue, and referrals.

Use what you learned in the previous lesson to solve real-world problems.

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Distinguish a channel from a tactic or a campaign. You’ll trace how attention travels through paid, owned, earned, sales-led, and community channels, then identify what each channel must prove for a startup.

Use what you learned in the previous lesson to solve real-world problems.

Follow the moment when an anonymous person becomes a lead. You’ll identify what information, permission, or behavior makes someone follow-up-worthy instead of just counted as traffic.

Use what you learned in the previous lesson to solve real-world problems.

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Calculate conversion as a handoff from one step to the next. You’ll read a simple funnel and spot where a startup is losing people between visit, signup, demo, purchase, and activation.

Use what you learned in the previous lesson to solve real-world problems.

Connect retention to proof that the product keeps mattering after the first yes. You’ll compare repeat use, renewal, churn, and cohort behavior as signals that marketing is bringing in the right customers.

Use what you learned in the previous lesson to solve real-world problems.

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Compute runway from cash and burn rate, then connect it to marketing choices. You’ll see why a startup may need fast learning, narrow bets, and proof points before the money runs out.

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Distinguish learning goals from growth goals on the startup clock. You’ll decide whether a marketing activity should reduce uncertainty, create proof for investors, or scale something that already works.

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Compare growth that compounds with one-time spikes. You’ll read growth rate, active customers, revenue, and retention together so a temporary campaign bump does not look like a healthy growth engine.

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Use CAC and payback to keep growth claims honest. You’ll estimate what it costs to acquire a customer and reason through whether the startup can afford that channel before cash runs out.

Use what you learned in the previous lesson to solve real-world problems.

Check what you understood with a short quiz.

Recognize why startups market differently from established companies. You’ll connect limited money, limited proof, and many unknowns to smaller tests, sharper messages, and faster decisions.

Use what you learned in the previous lesson to solve real-world problems.

Check what you understood with a short quiz.

Review this chapter with practice based on your mistakes.