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Experimentation and A/B testing

Design and analyze controlled experiments for practical decisions.

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Where this chapter sits in the course

Lessons

Chapter 26 of 30 · 7 short lessons · 30 min
  1. 1Experiment design4 min
  2. 2Randomization units4 min
  3. 3Statistical power and sample size4 min
  4. 4Experiment integrity checks4 min
  5. 5Intention-to-treat analysis4 min
  6. 6Experiment stopping rules and guardrails4 min
  7. 7Challenge: Experimentation and A/B testing6 min

What you'll learn

  • Design randomized comparisons with suitable units and sample sizes
  • Check experiment integrity
  • Estimate treatment effects and apply planned decision rules

Your plan from this chapter

It follows the course from here, at your pace, with reviews before you forget.

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