Separate good ideas from real demand - Product Market Fit | Zoonk

Separate good ideas from real demand - Product Market Fit | Zoonk

3Lesson 3 of 24

Separate good ideas from real demand

x

A tight split image: on the left, a person with a lightbulb inside a thought bubble labeled “clever idea”; on the right, outside the thought bubble, another person is already using a messy spreadsheet and sticky notes labeled “real demand = what people do.”

Good ideas are not demand

A clever idea sounds useful in your head. Real demand shows up outside your head, in what people already do even before your product exists.