Match the need, product, and business - Product Market Fit

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Match the need, product, and business

A simple three-circle Venn diagram with only these labels: “Painful need,” “Chosen product,” and “Growing business,” with the center overlap labeled “PMF.” Keep the diagram clean, centered, and free of extra decoration.

PMF is a three-way match

Product-market fit is not just “people like the idea.” It is a three-way match between a painful need, a product people actively choose, and a business that can grow by serving them.