Trace the marketing value exchange - Marketing | Zoonk

Trace the marketing value exchange - Marketing | Zoonk

Trace the marketing value exchange

x

A tight morning scene showing a commuter checking a watch at 7:45 AM while holding an empty travel mug, with a coffee shop pickup counter nearby; focus on the problem: needing coffee fast before work, with no ads visible.

Start with the customer’s problem

A value exchange starts before any ad. Someone has a problem, want, or job to get done, like “I need coffee fast before work.”