See marketing as a value exchange - Marketing | Zoonk

See marketing as a value exchange - Marketing | Zoonk

See marketing as a value exchange

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A simple counter exchange: a customer receives a useful product bag labeled “value,” while the business receives money with a return arrow labeled “business value.” Leave out ads, slogans, and background clutter.

Start with the exchange

Marketing is not just ads or slogans. It is the work of shaping an exchange where someone gets value, and the business earns value back.