Spot the pain behind a business idea - Entrepreneurship | Zoonk

Spot the pain behind a business idea - Entrepreneurship | Zoonk

Spot the pain behind a business idea

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A simple diagram showing a person stuck on the left under the label “Current situation,” a desired result on the right under “Better outcome,” and a highlighted empty space between them labeled “Gap,” with one arrow pointing across the gap.

Start with the gap

A business opportunity starts when someone is stuck in a current situation and wants a better outcome. The space between those two is the gap a business may be able to close.