Classify owned, paid, and earned channels - Digital Marketing | Zoonk

Classify owned, paid, and earned channels - Digital Marketing | Zoonk

Classify owned, paid, and earned channels

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Clean educational diagram: a single online message travels along seven narrow paths labeled website, search, social, email, app, ad, and store page toward one person icon; above the paths, a small question label says “Who controls the path?”

Start with the path

A digital channel is a path that carries a message to people online: a website, search result, social feed, email, app, ad, or store page. The useful question is: who controls the path to the person?