Spot the business event - Business Intelligence | Zoonk

Spot the business event - Business Intelligence | Zoonk

Spot the business event

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Close-up of a messy customer-support note reading “Customer angry because package arrived late; support issued refund,” with only “refund issued” boxed in green and labeled “event,” while “angry” and “because package arrived late” are faded gray.

Find the thing that happened

A business story might say: “A customer was angry because her package arrived late, so support gave her money back.” The event is not the anger or the explanation. The event is: a refund was issued.